MOZ columnist Alexandra Tachalova has shared a content marketing plan for businesses. It highlights the importance of SEO in the process of content marketing and more.

On measuring content marketing performance, Tachalova says, “Many marketers don’t understand what’s absolutely required when it comes to measuring a content marketing campaign. Data measurement and analysis can be quite intimidating, especially if you’re just starting out.

Here are two steps to take in order to get some meaningful insights:

1. Figure out how your content ranks in Google and whether it brings you traffic and conversions

To get a hold of this data, you’re going to need a combination of tools.

Start with Google Analytics

The “Landing Pages” report in Google Analytics will show how your pages perform according to the number of impressions, clicks, conversions, and the average position of each page in the search results. To view this report in Google Analytics, your Google Search Console needs to be connected with your Google Analytics account. If you haven’t connected it yet, this data can be viewed directly in Google Search Console via the “Search Traffic” > “Search Analytics” report”.

Use as Directed: A Content Marketing Plan for Robust Business Performance

MOZ

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