Social media has seen many ups and downs in the recent times. Most marketers are balancing between Facebook, Twitter, Snapchat and Instagram. And there are some who are favoring MySpace.

The new year is on the verge of coming so it is necessary to keep a watch on the upcoming social media trends. Econsultancy’s Nikki Gilliland has shared eight social media trends for 2018.

Gilliland says, “In 2017, Instagram reigned supreme, while sponsored content and ad transparencybecame big brand priorities. So, what’s on the agenda for the year ahead?

Here’s what our esteemed experts predict will be trending in the world of social media in 2018.

For more, check out these additional resources:

Trouble ahead for Twitter?

Will Francis, co-founder and creative director, Vandal:

I’m sad to say that 2018 may be the year Twitter’s cooling off turns into terminal decline. Their product increasingly lacks focus and is unwelcoming to newcomers, whilst stagnant user growth and internal issues remain signs of trouble ahead.

The recent doubling of the character limit is a classic tech product death rattle, achieving nothing more than further blurring of the proposition”.

Social media trends in 2018: What do the experts predict?

Econsultancy
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