The use of smartphones and tablets has surpassed the desktops and laptops before a long time. With this advancement, voice search has become a most adopted ways to search online.

Search Engine Land columnist Bryson Meunier has cited three reasons why marketers opt for voice search to enhance the effectiveness of their SEO in 2018.

says, “I lived through the very beginnings of mobile SEO, where many people thought mobile search behavior would be completely different from desktop search behavior only to find that much of it is the same. So I see why Mueller and others don’t necessarily understand why Search Console users would want to see voice queries separately. Some queries are the same whether they’re typed into a computer at a desktop or spoken across the room to a Google Home.

That being said, there are some very good reasons to want voice search data. Optimizing for voice search requires some slightly different tactics from those for traditional SEO, and having insight into these queries could help you provide a better experience for those searching by voice.

Not convinced you should care about voice search? Here are three reasons I think you should:

1. More visibility on featured snippets

One of the interesting things about Google Home is that when it answers a question with information from the web, it will cite the source of the information by saying the website’s name, and it will often send a link to the searcher’s Google Home app.

Currently, Google Home and Google Assistant read snippets from sites that are ranked in “position zero” and have been granted a featured snippet. This is why more people than ever are talking about how to optimize for featured snippets. If you look at the articles published on the topic (according to what Google has indexed), you’ll see that the number of articles about how to optimize for featured snippets has grown 178 percent in the past year”.

SEO in 2018: Optimizing for voice search

Search Engine Land

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