We are about to venture in to the new year that may bring us new opportunities and challenges in our respective domains. Content marketing is something that can be fostered with creativity and new ideas.

Content Marketing Institute columnist Marcia Riefer Johnston has shared eleven ways to help you improve content marketing in 2018.

Johnston says, “After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you?

One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. As I review the blog posts I’ve written this year about the talks at those conferences, I’m struck by one big takeaway: Marketers need to expand their view of their role and their sense of how they can contribute to the business.

This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that.

Keep creating possibilities with technology

Chances are, you and your colleagues are feeling inundated with the marketing technology your company invested in. It may be hard to fathom how to even think about the other 5,000 martech tools you could be using. How do any of us get our heads around 5,000 of anything?

Here’s the good news: Doing your job well doesn’t necessarily mean adding more technology to the mix. What the new year requires is that you keep creating possibilities with technology”.

Is Your Marketing Ready for 2018?

Content Marketing Institute

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