Four ways SEO professionals can get recognition
Search Engine Optimization is a need for any business today. This makes the requirement of SEO professionals a must for everyone.
If you too have started offering SEO services to various organizations, here are some ways you can enhance your credibility. These tips are shared by Search Engine Land columnist Jeremy Knauff.
Knauss says, “As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long way in further improving an already amazing industry, helping us to build greater trust while better serving our clients.
Never intentionally put clients at risk
Marketing requires us to constantly evaluate risk vs. reward, and that’s especially true when it comes to search engine optimization because algorithms are constantly changing. Some of the tactics that would have been acceptable just a few years ago could get a website penalized today.
But it goes beyond algorithms changing.
I’m a proponent of white-hat SEO because it creates a sustainable foundation for success, rather than the churn-and-burn approach that is required with black-hat SEO. But every now and then, clients will insist on tactics that will eventually hurt them. In some cases, this may be because they have little to lose and much to gain”.
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