Reviews matter a lot for all the brands as positive customer reviews help them expand their business. Sometimes bad or negative reviews create problems for you.

Forbes contributor Kate Harrison has shared six ways to deal with the bad reviews.

Harrison says, “Small to Medium Enterprises (SMEs) have many advantages over bigger business on the marketing front. They can change to meet their customers’ need faster, have better engagement, and face less red tape to make decisions. However, being a small company, especially one that’s face-to-face with its customers every day, means that a bad review of your goods or services can have a real impact on the bottom line.

Engage and Respond

“One of the worst things you could do is to ignore a bad review,” Spiter warns. “Not only is it out there for all to see without reply, you’re missing an opportunity to engage with a customer who hasn’t had the experience you hoped they would. Firstly, you need to make sure you’re picking up any reviews that are posted. Most major platforms that feature consumer reviews also have an alert setting – this will send you an email or notification on your mobile device that a review has been made.”

Once you receive a review, Spiter suggests you have some “standard” responses you can use, as well as addressing their concerns, and providing a contact address for the customer to take their enquiry. “They don’t have to be too generic, but serve as a guideline for response,” he adds”.

6 Ways To Bounce Back From A Bad Review

Forbes

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