Marketing Week’s six predictions for 2018
The Marketing Week team has published six predictions for 2018 shared by successful marketers. The featured marketers include Zoe Burns, Rachel Bristow, Harry Lang, Aedamar Howlett, Craig Greenberg and Ben Rhodes.
Zoe Burns on ‘digital marketing and marketing’ says, “I see a few things happening next year. First, everyone outside those working in marketing will continue to believe that no-one watches telly, while all secretly watching telly.
“Secondly, I think at least 100 new digital platforms will be launched that all promise to make everyone’s marketing more personal and relevant – a few of them might actually do that. Hopefully, more companies will start to realise digital marketing and marketing are one in the same, and the joy of all of that is seeing how everything works together, not in channel-led silos. Fingers crossed. I’m ever the optimist“.
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