Every year we decide to make your business flourish even more and for that it is important to try out new ways so that we could enhance our customer reach and boost the business.

Entrepreneur contributor Ankush Mahajan has shared five strategies to boost digital marketing in the new year.

Mahajan says, “In 2017, we have seen many changes in the search and we can say Google is putting its continuous efforts to make search behaviour better for users. Considering these changes, you need to plan or revise your digital marketing strategy in 2018 for getting more traffic and to generate sales for your business. There are various factors that you must need to consider while making your 2018 digital marketing strategy. Let’s take a look at them:

Website Speed Optimization

A webpage’s loading speed is the first and most important factor for a business to perform well on the web. How quickly your server is handling the HTTP request determines the fate of your business in the online world.

According to the Aberdeen Group, a mere one-second delay in page-load times lead to an 11% drop in page views, 7% loss in conversions, and 16% drop in customer satisfaction.

Go to Google page speed optimization tool to check your website

  • How to Increase your website speed
  • Use CDN to
  • Minify JS, HTML, and CSS
  • Avoid Unnecessary Redirects”.

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

Entrepreneur

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