Learn to deal with negative feedback on social
In marketing and promotions, you should be ready to face more of negative feedback as compared to the positive inputs. On social media too, you should keep yourself ready to face the negative expressions and it is really difficult to face such a situation.
Entrepreneur contributor Nidhi Singh has shared three tips to help you handle negative feedback on social media.
Singh says, “Given below are a few steps that companies must take to deal with negative feedback on social media.
Become a Good Listener:
For Afsar Zaidi, CEO HRX and Founder Exceed Entertainment, the rules of engagement on social media remain the same irrespective of the platform.
“We implement social media rules all the times when dealing with customers. Brands must remember, the competition in the job market is very high. So be a good listener because listening solves a lot of problems. Secondly, don’t delay. Pick up the phone and reach out to the customer if required. And lastly, apologies and pacify publicly,” shared Zaidi adding that brand must break rules and make exceptions in case of disgruntled customers.
Navigate Conversations from Online to Offline:
In today’s aggressive e-commerce space, it is practically impossible to live in a world full of 5-star reviews. However, a single positive response to negative reviews can actually boost sales for your business”.
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