eMarketer has published an interview with Radoslaw Dobrolecki, US Business Development Director, RTB House on how artificial intelligence is changing the marketing.

Dobrolecki has answered five questions on AI for marketing.

eMarketer team says, “It’s a marketer’s dream to be able to predict a customer’s next move and make decisions based off that. But with an increasing volume of customer data at their fingertips, marketers need technology to help with the almost overwhelming task. eMarketer’s Tricia Carr spoke with Radoslaw Dobrolecki, US business development director at retargeting technology company RTB House, about how artificial intelligence (AI) can help predict customer behavior at scale—even for the segment of one—and the challenges marketers face in this arena”.

Marketers Need Artificial Intelligence to Reach the Segment of One

eMarketer

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