Improve your AdWords performance with these strategies
Entrepreneur contributor Perry Marshall has shared six strategies to select right keywords and improve the Google AdWords performance.
Marshall says, “How much should you put out on the table to start the Google AdWords game? That’s a vital question to answer. Fortunately, Google’s tools make it far less of a crapshoot when you first launch a new campaign or ad group.
Start with manual bids
Manual bids are the best way to understand firsthand how your dollars are working (or not working) for you. We don’t advise starting out using Google’s various automatic bid settings. Don’t run to those until you really understand how your bids are paying off for you. Start with fundamentals — numbers that you can personally see, respond to and adjust.
Frankly, Google’s machine isn’t good at figuring out what your bids should be until it has a significant amount of data. You’ll need to be getting at least 50 conversions a month (at the campaign level) before you start using automated bidding”.
Comments are closed.
