Entrepreneur magazine team has published a video on ‘3 Ways to Create More Trust in Your Marketing’ featuring Greg Rollett. Entrepreneur team says, “Everything gets easier when your clients consider you an expert. That’s when they allow you the leash to work to the best of your abilities — when you can focus on making the best long-term product and not something rushed or shoehorned into someone else’s vision. That’s why it’s important to develop that trust within your clients, which doesn’t come automatically or overnight. In this video, Entrepreneur... [...]

Entrepreneur contributor Perry Marshall has shared six strategies to select right keywords and improve the Google AdWords performance. Marshall says, “How much should you put out on the table to start the Google AdWords game? That’s a vital question to answer. Fortunately, Google’s tools make it far less of a crapshoot when you first launch a new campaign or ad group. Start with manual bids Manual bids are the best way to understand firsthand how your dollars are working (or not working) for you. We don’t advise starting out using Google’s various automatic bid settings.... [...]

Econsultancy columnist Nikki Gilliland has shared six of the best experiential marketing campaigns of 2017. Gilliland says, “The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever.  The benefits are clear. According to a study by Freeman, over half of global CMOs see brand experiences as a way to forge ongoing relationships with audiences, while 90% of global marketers think that brand experiences create more compelling engagement. So, what has wowed us in 2017? Here’s a quick run-down of some of the most innovative experiential... [...]

Online advertising is one of the most used ways to grow a business by getting more customers and generating more revenue. A successful ad is one that helps you convert more prospects into customers. Entrepreneur contributor Perry Marshall has shared seven questions to help marketers determine whether they need to improve their ads. Marshall says, “How do we make sure our brand and message become focal to our prospects? How is this done so our brand and message become so obvious they begin to permeate the prospect’s mind? In researching this for myself, I created the following seven... [...]

eMarketer has published an interview with Radoslaw Dobrolecki, US Business Development Director, RTB House on how artificial intelligence is changing the marketing. Dobrolecki has answered five questions on AI for marketing. eMarketer team says, “It’s a marketer’s dream to be able to predict a customer’s next move and make decisions based off that. But with an increasing volume of customer data at their fingertips, marketers need technology to help with the almost overwhelming task. eMarketer’s Tricia Carr spoke with Radoslaw Dobrolecki, US business development director at retargeting... [...]

The eMarketer team has published a podcast on Challenges of Digital Transformation. In this podcast, eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges. Top Marketers Discuss the Challenges of Digital Transformation eMarketer  [...]

A recent survey conducted by RBC Capital Markets has revealed that  91% of U.S. social media users have a Facebook account vs. 47% Instagram, 42% Twitter, and 31% Snapchat . In total, 82% of the survey participants are having a social media account. 46% of Facebook users use Messenger on a daily or weekly basis. And 12% of Twitter users use the Explore Tab on a daily or weekly basis. Talking about the status of U.S. social media, RBC team says, “From a stock perspective, we view the U.S. Social Media results as largely affirming our FB long thesis, especially the very strong positioning... [...]

A Recode post has reported that Facebook has started ‘clamping down’ the posts that request people for likes or shares. This will benefit the advertisers and the publishers who have quality content to share. Kurt Wagner says, “Facebook is cracking down on a new type of clickbait: Posts that ask people to “Like” or share or comment to goose engagement numbers, what Facebook is calling “engagement bait.” You’ve probably seen posts like this in your feed. Like if you think cats are best. Share if you think dogs are best. It’s a tactic that publishers use to game Facebook’s... [...]

Recode has announced The Recode 100, featuring the people in tech, business and media who mattered in 2017. Amazon’s Jeff Bezos has made it to get the top spot in this list. Jason Del Rey says, “Let’s imagine, for a moment, a decade from now. The year is 2027. By then, Amazon has become the largest online grocer in the United States — and it’s not even close. In apparel, the e-commerce behemoth long ago surpassed Macy’s as the biggest retailer in the category, but now boasts multiple billion-dollar clothing brands of its own, too. Amazon Alexa, the popular voice assistant,... [...]

eMarketer columnist Paul Verna has shared six digital video trends for 2018. Verna says, “hat will social video look like? Is “peak TV” past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we expect to unfold in 2018. No. 1: Connected TV Advertising Will Start to Scale In 2018, eMarketer estimates, 181.5 million people in the US will use connected TVs at least once per month—a number that amounts to just over 55% of the general population. By 2021, the ranks of connected TV users will swell to 194.4 million, or nearly 58%... [...]