Influencer marketing is on the to do list of every marketer now. It has become a proven way to deal with marketing and promotions over the Internet.

Business.com columnist Shane Barker has shared five creative ways to boost your business with influencer marketing.

Barker says, “The term “influencer marketing” has become the most searched item on the internet, after it saw an increase of 90 times from 2013 to 2016. More brands are implementing this form of marketing to boost their returns. To grow your brand in 2018, below are five influencer marketing approaches you should try.

1.  Work with micro, macro, and mega influencers.

Marketing campaigns with influencers can boost the SEO of any business. The key is to find the correct type of influencers for your campaign. Generally, influencers are classified into three categories: megainfluencers (celebs), macroinfluencers and microinfluencers.

Microinfluencers were in demand throughout 2017, but 2018 will witness the unification of influencers. Brands will use a combination of the different types of influencers. Each type of influencer targets certain audiences, which helps brands expand their reach”.

5 Creative Ways Influencer Marketing Can Boost Your Brand in 2018

Business.com

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