For those who want to use video for their marketing, YouTube is an essential tool to take advantage of. YouTube’s massive reach provides them with an opportunity to project their brand and products to millions of people online.

Forbes contributor James DeMers has shared eight secrets to help marketers grow their YouTube channel in 2018. It is based on his conversation with Syed Balkhi, a renowned online marketer famous for his work on the conversion software, OptinMonster.

On creating videos based on single topic / keyword, DeMers says, “While it sounds obvious, you’d be surprised how many people completely ignore this basic principle. Similar to a blog post, when you’re planning your video, you need to identify the keywords that you want to target.

You can use tools like KeywordTool.io to see the most searched keywords in your niche.

The reason why it’s important to pick a keyword before you create your video is because it allows you to better plan your content. You can search your keyword in YouTube to see what kinds of videos are ranking highly, and what makes them stand out.

In your research phase, your goal is to create the most comprehensive video about your chosen topic. According to Balkhi, the ideal video length is around 8 – 12 minutes long”.

8 Secrets To Grow Your YouTube Channel In 2018 From A YouTuber With Over 550 Million Video Views

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