The convergence of adtech and martech is inevitable [Webinar Replay]
Forrester has made available the replay of ‘The convergence of adtech and martech is inevitable’ webinar.
Despite billions of dollars spent on acquisitions and development and a clear desire by marketers to reduce the number of vendors they work with, enterprise marketing technology remains highly myopic. Nowhere is the struggle to provide full functional coverage for cross-channel customer journeys more disjointed than the ongoing divide between traditional adtech and martech solutions. Despite the two categories’ different worldviews, Forrester will share why, how, and when adtech and martech will converge.
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