Achieving social media success is not easy. It requires a blend of persistence and creativity to make people like and share what you have said online.

The Buffer team has shared its top five social media posts from the last year. It can help us to plan out social campaigns in the right direction after seeing how Buffer succeeded in making its posts hit.

Alfred Lua says, “We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences.

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you.

In this post, you’ll find our top five posts of the year of each of our social media profiles and what we’ve learned from them. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. I hope you’ll find this information helpful!

Our top social media posts of the year

We think social media is becoming more for engagement and brand building than referral traffic and revenue. So a top social media post to us is one that generates the most reach and engagement.

These social media posts are ordered according to their reach rather than engagement as it’s easier to get that data. Having said that, we found that the higher the reach, the more engagement a post likely gets”.

We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

Buffer

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