Four ways to improve your Facebook reach
In Q3 2017, Facebook user base reached 2.07 billion (monthly active users). With this Facebook achieved a 16% increase year over year.
Quality content and useful information are the two most important criteria to boost your Facebook marketing. Small Business Trends columnist Larry Kim has shared four more ways to boost your Facebook reach.
Kim says, “Here are Four Facebook Algorithm Hacks that can Help
1. Try Preferred Audience Targeting
If you aren’t using preferred audience targeting, then you’re missing out on an exceptional opportunity to reclaim some organic reach.
Preferred audience targeting allows you to identify a specific segment of the population (by age, gender, location, language, interests, etc.) and increase the odds that people in that niche will be exposed to your content in their news feed. The setting uses your selected criteria to help make sure your posts get seen by the right people.
Best of all, this service is free, and it helps get your content in front of users who are most likely to engage with the post. Plus, you can use the feature to target fans of your competitors‘, which can give you access to people who are already interested in products like yours”.
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