Here’re some marketing lessons from 2017
HubSpot columnist Joy Dick has shared the six biggest marketing lessons that HubSpot learned in 2017. With these lessons you can plan out your 2018 marketing campaigns.
Joy says, “One of our goals as a marketing team in 2017 was to push ourselves to do the right thing, even if that meant more difficulty for us or even missing our goals. It was a tough year and yes, we missed some numbers, but wow … we also learned a ton, and I wanted to share some of our biggest lessons here. I think they have big implications for marketers in 2018.
1. We can break our email addiction and still hit our goals.
Marketers have been touting the death of email for years, and while I wouldn’t say the channel is dead, you’ll be hard pressed to find a marketer who will argue that engagement on email is what it was five years ago. At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email.
Could we shift conversations to emerging platforms like Facebook Messenger, and cut our reliance on email? The answer was a resounding yes”.
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