Everybody aims at making more money out of social media engagement. Where we all differ is in the way we create and execute our social media marketing campaigns which require evaluation to boost profits.

Forbes contributor Jayson DeMers has shared a four-point checklist to help marketers audit their social media marketing campaigns.

DeMers says, “Your first foray into your year-end audit should be a high-level snapshot of how you performed over the previous year. After all, your results—your bottom line—should be the central driving factor in your campaign.

Assuming you had a baseline in 2016, take a look at the following statistics, comparing them against your 2017 results:

  • Follower growth. How many new followers have you gained this year? This is a bit of a vanity metric, but it can still help you track your popularity growth.
  • Click-throughs and traffic. How often do your followers click the links you provide? How much traffic growth is your site seeing?
  • Engagements and mentions. How many conversations are you having with your audience? How involved are they? How often is your brand mentioned by people on social media?
  • Budget. You should also consider how much you spent, one year over the other”.

New Year, New Strategy: How To Audit Your Social Media Marketing Campaign

Forbes

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