Facebook advertising is one of the most preferred advertising techniques by the businesses. The social network has made available a platform that can connect you with more buyers online.

The quality of the advertisement that you design play a pivotal role in creating more opportunities for your business.

Entrepreneur contributor Perry Marshall has shared six characteristics of effective images in the Facebook ads.

Marshall says, “When it comes to the creative aspect of your Facebook ads, it’s important to note that it doesn’t necessarily need to be all about the offer. Make sure your creative reflects the marketing message or hook — the message you’re using to sell or to get someone to take action on — that’s in your copy.

1. Reflect your hook with your creative.

Your hook isn’t your offer. Whatever you’re trying to get your customer to do, whether it’s download a lead magnet or buy a product, that’s the offer. The hook is the way you sell and market your offer. One offer could have 10 hooks if you’re testing 10 different marketing messages to get someone to take action. Your creative should always convey the marketing message or the hook.

If your image isn’t doing that, you’re just using your image to catch eyeballs. Using a puppy or a pretty woman might get a bunch of clicks, but they’ll likely be from people who don’t care about what’s on the other side. Don’t use an image simply to try to draw attention or clicks. It’s just not going to work because the ad scent will be terrible once they get to your page or wherever you’re sending traffic”.

6 Key Characteristics Your Facebook Ad Images Should Have to Be Effective

Entrepreneur

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