Seven marketing challenge and how to cope with them
Marketing Week columnist Mike Ritson has published a comprehensive article focusing on the seven major challenges that marketers will face. He has also shared the strategies to beat those challenges.
Ritson says, “I’m delighted to present to you the ‘Big Seven’ of 2018 – a crucial checklist of the seven marketing challenges for the big year approaching. How does your marketing stack up?
1. Be artificially intelligent
First, and perhaps most obviously, you need to be using artificial intelligence to analyse everything, and I mean everything. Natural forms of intelligence are so clearly part of the ancient 20th century and have no place in a modern marketing approach.
Like most of the people who got on stage this year and mentioned artificial intelligence I have no idea what this concept means or how I would go about using it to do anything marketing-related. But these constraints should not hold me, or you, back. You need lots of intelligence and it needs to be artificial. No doubt about it. If you can combine it with machine learning, all the better. I don’t know what that means either. But it is also crucial”.
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