Create outstanding marketing videos with these tricks
Video is an irresistible tool to boost your marketing performance. Several studies have proven its usefulness in promotion and marketing of various products and services.
Content Marketing Institute columnist Marcia Riefer Johnston has shared ten strategies to create effective marketing videos.
Johnston says, “Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist?
Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes visual-communication software. In his Content Marketing World talk, How to Make Your Videos as Engaging as Possible, Matthew covers ways to make irresistible videos. I touch on 10 of them here.
1. Tell a story (including conflict)
Give your videos a story structure. Matthew identifies story elements as setup, confrontation, and resolution. You may think of them as setting, conflict, and denouement. Rising action, climax, and falling action. Beginning, middle, and end.
However you think of your story structure, include conflict: tension, something at stake, something to overcome. Here’s an example Matthew gives”.
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