With the increasing use of mobile devices, voice search is the ‘in thing’. It has devised a new path for the searchers and marketers to reach out their goals.

Content Marketing Institute’s Britney Muller has shared an article offering some useful tips on creating content that fits into voice search algorithms.

Muller says, “First, know there isn’t just one approach to SEO for voice. Google Home uses Google data, Siri pulls Bing data and Alexa pulls in Bing and Amazon data from your personalized shopping habits (unless customized to do otherwise).

It’s really interesting to see how different the results are for each voice technology. For example, I recently tested a question on three voice-search technologies. I asked Google Home, “What are the best laptops?” Google Home read a list from TechRadar.com. Then I asked Siri the same question, and she responded, “The Apple Macintosh is my favorite computer.” Alexa admitted, “Sorry, I don’t have the answer to that question.” Google Home is the most powerful in terms of the answers it currently provides.

Also, keyword research is more important now than ever. Specifically, in regards to capturing Google Home answers. Google provides most of its voice answers from the featured snippet (i.e., answer box) at the top of search results”.

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Content Marketing Institute
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