In terms of SEO, ‘rich results’ is Google’s special search result features and enhancements, that covers rich snippets, rich cards and enriched results. Getting your sites or products listed in rich results can bring bigger benefits.

Search Engine Land columnist John Lincoln has shared ten useful ideas about rich results and how to achieve it.

Lincoln says, “Below, I’ll cover everything you need to know about rich results going into 2018.

1. Structured data is generally used to obtain rich results

Structured data is coded within your page markup and is used to provide information about a page and its content. In addition to helping Google better understand your page content, structured data is also used to enable rich results.

Although not all structured data leads to a rich result, marking up content with schema.org structured data (commonly called “schema markup”) can certainly improve your chances of obtaining a rich result in SERPs. Certain kinds of schema markup, such as reviews and recipes, have the ability to produce a rich result when properly implemented.

Thankfully, implementation is an easy process. If you’re running a WordPress site, you can simply install a variety of plugins to add the necessary markup”.

10 facts about rich results that all SEOs should know

Search Engine Land

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