Improve your revenue with upsell and cross-sell – four tips
The process of upselling and cross-selling helps you improve your sales and boost your revenues. It is all about suggesting higher-end products and suggesting other products for purchase with the main ones.
HubSpot columnist Morgan Jacobson has shared four tips to upsell and cross-sell.
Jacobson says, “To really see success with your product suggestions, there’s an integral part of the formula: customer delight. When you can convince your customer that your suggestions are for their benefit, then you can master the art of upselling and cross-selling. So, how can you go about doing that?
1. Know the Difference
The word “upsell” is applied to pretty much any instance where you suggest (or push) a product in addition to the one being purchased. By knowing the difference between upselling and cross-selling, you put yourself at an advantage.
Upselling is encouraging the purchase of anything that would make the primary product more expensive. For instance, a camera might come with an offer of batteries, and a printer purchase might prompt the suggestion for ink”.
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