Instagram marketing is one of the core parts of any marketer’s social strategy. With increasing number of users, Instagram is giving good results too.

HubSpot columnist Matthew Creswick has shared six expert tips to improve Instagram marketing.

Creswick says, “To inspire you to take your Instagram game to the next level this year, our team at The B2B Marketing Lab wanted to share some concise, actionable tips you can put into practice right away.

1. Use authentic, real-time user-generated content.

Forget stock photography and staged promotional pictures — it’s time to go real-time. On Instagram, your prospects and leads want authentic content that offers a personal glimpse into your company’s culture and product offerings.

Real-time content, such as live video/live streaming, is unfiltered and 100% you. It adds a much-needed human element to B2B businesses, and helps you form a genuine connection with your audience and potential customers. Extremely professional-looking content can often feel cold and dispassionate — your customers want to know there are real people and real stories behind the branding”.

6 Expert B2B Instagram Tips for 2018

HubSpot

Sharing is caring