According to Statsia, the worldwide digital ad spend will reach $335.5 billion by 2020. This indicates good rise in the online advertising in the coming years.

Econsultancy columnist Jeff Rajeck has shared five online advertising trends for this year.

Rajeck says, “Acording to brand marketers, what are the online advertising trends for 2018?

1) Building up internal ad teams

One of the first and most-agreed-upon trends discussed was that brands are going to stop relying so heavily on agencies in 2018 for media buying. Instead, participants said, marketing heads are now hiring online advertising experts to be part of the in-house team.

The reason for this, according to attendees, is that the quality of the traffic and leads are higher from internal campaigns and so the cost-per-acquisition (CPA) ends up being lower than those from agency-led efforts.

Participants felt that agencies still have a role to play in the media buying process, but they want their agency partners to diversify and improve on what they can offer.

Marketers, it seems, are no longer willing to pay a premium for a routine ad-buying strategy”.

Five trends for online advertising strategy in 2018

Econsultancy

Sharing is caring