Marketing is an art which can be improved with experience and experiments. But at the base of it remains the psychology of the clients which should be considered while preparing your campaigns.

Entrepreneur magazine contributor Arpit Sinha has shared seven psychological theories that can be used to imprve marketing efforts.

Sinha says, “Marketing lies at the heart of any business… and the psychology of marketing

Are you building a product that you think will take the market by storm? Worried about how to market when there’s confusion galore thanks to non-stop sensory overload that never seems to abate?

It’s no rocket science that your brand’s success hinges on its ability to make your audience feel (and think) better.

Easier said than done? Not quite if you begin to understand the dynamics of consumer psychology.

Let’s dive straight in.

Decoding the Decoy Effect

Let’s say you are buying nachos in a movie theatre.  And, there are 2 variations.

Small – Rs.120

Large – Rs.250

Which one would you choose?”.

#7 Psychological Theories Every Marketer Should Consider

Entrepreneur

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