Content is the king even today and it is growing in terms of the ways it is catered to your audiences. Offering visual content is the best way in content marketing that helps you to convert more customers.

Amy Balliett has offered three tips to increase your ROI using the visual content marketing.

Balliett says, “If you plan how and when you’re going to use your visual assets ahead of time, you can design those assets to get the maximum traction out of each. Here are a few ways to get the most bang for your buck on custom visual assets.

Supercharged Icons

A brand logo not only becomes instantly recognizable through regular reuse over time, it also communicates a company’s values. The Apple logo communicates clean, sophisticated, and innovative design–something it definitely wouldn’t achieve if it were red and shiny with a worm popping out of it.

The same is true of icons. Icons can be incredibly powerful–when they’re optimized for a specific purpose. Sure, you can pick the closest approximation from a list of stock icons on the web that don’t match your brand style or color palette. But if you want to explain your ingenious new software-as-a-service application, a stock icon of a computer is just not going to cut it. It doesn’t explain what makes your brand new and different, because the icon isn’t new and different. What’s more, it probably clashes with your other marketing materials, giving the impression that your content was hurriedly tossed together–and no company wants to be known for doing that kind of work”.

Tight Marketing Budget? Here Are 3 Ways to Boost Your Return on Visual Content

Inc.com

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