Three things marketers should know about data
Data is important in almost every field and marketing is the one domain that can be transformed tremendously with the right analysis and implementation of the data.
HubSpot columnist Amanda Zantal-Wiener has shared three things about the data that marketers should know and apply.
Amanda says, “It’s my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event’s two major media days, which concluded with a keynote from Intel.
To say the least, it was … interesting.
The keynote was titled “How Data Is Shaping Innovation of the Future,” and advertised as a deep dive into how data is necessary — and profoundly powerful — to continue the growth and innovation of AI.
But it took a while to actually get to the meat of the event. Things kicked off with a performance from what was labeled a “data-only band” called the Algorithm & Blues, which I can only describe as a very bizarre, well-funded production of air-guitar and drumming. And apparently, I wasn’t alone in that impression”.
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