Since email marketing is one of the most used and oldest forms of marketing, it needs renovation in terms of the design and content we send to the prospects and clients.

AWeber columnist Annie Chun has shared six email template design tips to help marketers plan better campaigns.

Chun says, “More than 260 billion emails are sent around the world every single day.

So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates, and conversions.

Luckily, email templates are an easy and time-efficient way to create beautifully branded messages. Most Email Service Providers have some to choose from. In fact, AWeber has more than 700 templates in our platform.

Before you start dragging and dropping your content into a template, though, there are a few design tips you should know. Follow these six simple tricks to get the most out of every template”.

6 Email Template Design Tips You Should Always Follow

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