Search Engine Land columnist Stephan Spencer has published a comprehensive guide to YouTube SEO explaining the fundamentals of YouTube optimization and ways  increase visibility and rankings for your videos.

Spencer says, “When it comes to YouTube SEO, a lot of the optimization work can be encapsulated into a process that you can apply to all your old videos and then to each video as you publish it. And you’re about to learn that process.

Here’s what you need to know if you want your content to rank number one on YouTube for the keywords you care about.

The basics

This section contains the essential background information you’ll need to understand before you dive into YouTube optimization tactics.

Start with keyword research

Given that YouTube is a video search engine, you should approach content creation in a strategic way, as you would when optimizing your website. This means conducting keyword research to find out what your audience is interested in and how they talk about it online.

It’s easy to start your YouTube keyword brainstorming. Simply go to YouTube and start typing a keyword in the search box. As you type, you will get popular searches suggested to you by YouTube Suggest, which is the autocomplete feature built into the search box on YouTube”.

YouTube SEO 101

Search Engine Land

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