The subscription box brands’ and their services have been growing with the Internet and other ecommerce services.

Econsultancy columnist Nikki Gilliland has shared four marketing lessons for the marketers which canhelp them enhance their marketing initiatives.

Gilliland says, “Data tells us that there were 37m visits to subscription brand websites in April 2017 – an increase of 800% in just three years.

There are a wealth of new companies entering the market, now offering consumers a regular box of goodies ranging from pet food to beauty products.

So, what can we learn from the growing success of the subscription box model? Here are four key lessons.

Surprise and delight consumers

Research suggests that 96% of American consumers have made at least one purchase online in their lives, and more significantly, 80% have made at least one in the past month. This shows how commonplace online shopping has become, with competition in the market hotting up as a result.

Due to this ‘I want it now’ mentality, many ecommerce brands are struggling to keep up with consumer demand. With the ability to buy whatever we want online, whenever we want, giants like Amazon are reaping the rewards of a super-fast distribution model, and leaving others in the dust”.

Four marketing lessons we can learn from subscription box brands

Econsultancy
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