According to a Statista report, the worldwide content marketing services revenue will reach increase 313.4 billion U.S. dollars in 2019. This leads us to an optimism for the content marketing domain and its future.

Entrepreneur contributor Thomas Smale has shared nine tools you can use o strengthen your content marketing efforts.

Smale says, “Last year pretty much blew by. But, in 2018, you have an opportunity to start fresh, using new marketing strategies and proven tactical tools. What worked in 2017? What didn’t? What must be changed to increase traffic, leads, revenue and, of course, value?

With updates in Facebook’s and Google’s algorithms in 2017, content marketing has changed considerably. For instance, it’s become harder to have content with clickbait titles show up on Google searches and Facebook feeds.

This means that your content marketing, at both the strategic and execution levels, must adapt to those changes. Here are some ideas for how to do that:

1. Strategy

On a strategic level, Joe Lazauskas of Contently predicts three major trends:

The first is increased engagement with viewers, using content strategies that are in alignment with organizational needs and audience acceptance. This would require a content audit, a competitive analysis and an activation strategy to support the underlying strategies”.

6 Top Tools to Transform Your Content Marketing in 2018

Entrepreneur

Sharing is caring