CNBC has reported that Amazon is planning to accept advertisements for the Alexa in 2018. As per the report, the company is in talks with with P&G, Clorox and others.

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Lauren Hirsch says, “With Alexa’s clout anticipated to rise, brands are worried about being left out of the voice-shopping platform entirely. Advertisers and brands are particularly focused on search placement on Alexa because shoppers are more likely to select a top result on a voice assistant than they are on the web, where it’s easy to scroll down or ignore written suggestions.

Amazon has hinted in the past that it will launch a paid search ad product for Alexa, but sources said that the latest talks show the e-commerce giant is preparing to make a serious run at the ad market as early as this year”.

Amazon has big plans for Alexa ads in 2018; it’s discussing options with P&G, Clorox and others

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