Content Marketing Institute: 6 Mistakes ruining your charts and infographics
Content Marketing Institute columnist Marcia Riefer Johnston has shared six mistakes that might be ruining your charts and infographics.
Marcia says, “Want some tips guaranteed to result in bad charts?
Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head.
Scott shared great tips on how to get data visualization right in his talk, Data Visualization and Creating Good Charts. I’m pointing out how, if you’re not following his advice, you’re surely confusing, boring, and bothering your audiences.
You tell without showing
Let’s start with the ultimate bad chart: no chart where one is needed.
Take a note from this fictitious example from Scott. Which version of these directions (left or right) do you prefer? Too easy, I know. If you’re creating directions with text only, you’re guaranteeing maximum inscrutability”.
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