Improve your content marketing with these strategies
Content Marketing Institute columnist Ann Gynn has shared twenty-seven reasons why content fails the marketers.
Knowing these fallacies can help marketers be careful while crafting and publishing their content in different forms.
Gynn says, “Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed.
After all, why would someone intentionally create something that’s utterly useless for their organization or their audience?
And yet, a lot of content sucks. We’ve all seen (and sometimes created) it.
Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up).
More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. But one brave, smart content creator came forward to share her own experience: Christina Russ of Gage Diamonds”.
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