Six ways to improve your content marketing
With its dynamic forms on PC, mobiles and tablets, content marketing is flourishing in the as text, images and videos. Your content helps you to stay connected with your audience and to effectively promote your products and services.
HubSpot columnist Aaron Agius has shared six ways to keep improving your content marketing efforts.
On leveraging influencers, Agius says, “Content marketing is a social game. Even if you’re a fantastic writer, it’s very difficult to succeed in a vacuum.
In a 2015 study, 67% of marketing professionals stated that they engage with influencers, for example, specifically for content promotion. If you’ve been able to build relationships with influencers in your niche by sharing their content and replying to their posts, you may want to call in a favor the next time you publish a piece of content and it falls flat.
If you’ve been sharing an influencer’s content for months and have helped promote his or her brand, there’s a chance that this person will share your content, too — if you ask nicely.
As an even better alternative, search for influencer quotes that you can insert into your underperforming piece of content — then, kindly ask for a share”.
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