Search Engine Land outlines SEO trends and Google changes for 2018
In the domain of Search and the Search Engine Optimization (SEO) we have been noticing drastic changes that make us change our strategies to get ranked.
Search Engine Land columnist Pratik Dholakiya has outlined the SEO trends and Google changes that may occur in the 2018.
Talking about the voice search, Dholakiya says, “One in five mobile search queries currently comes from voice search — a number that is likely to rise as Google Assistant-enabled devices such as Google Home continue to grow in popularity. And as voice search grows, we can expect to see an increase in featured snippets, from which Google often sources its voice search results.
Indeed, there is already evidence that this growth is taking place. A study released by Stone Temple Consulting last year confirmed that featured snippets are on the rise, appearing for roughly 30 percent of the 1.4 million queries they tested.
If this trend continues, featured snippets may even begin to rival the top organic listing as the place to be if you want to get noticed”.
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