How voice technology will change consumer behavior (Econsultancy)
The access to information has been revolutionized with the availability of Amazon Alexa and Google Assistant. This leads the Internet towards the direction of voice technology that is consumed by people worldwide.
Econsultancy columnist Nikki Gilliland has highlights how voice technology will change consumer behaviour over the time.
Gilliland says, “So, what are consumers using voice technology for exactly? According to Google, the majority of users turn to devices like Amazon Echo in order to multitask. For example, asking Alexa to play music while they’re busy doing something else like cooking or cleaning. Another prominent type of user behaviour is to instantly get answers and information – again without the need to use their hands or focus on a single task at one time.
Many brands have responded to this by creating a service or skill that solves a specific need. For example, Domino’s Pizza has developed a skill so that customers can order pizza via voice. PayPal has also created one which offers voice-activated payments, and Whirlpool’s skill responds to voice requests to adjust settings or processes on cookers and other appliances”.
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