Hootsuite’s guide to Snapchat marketing
Snapchat is one of the big social media players today that seeks your attention when it comes to social marketing.
To help marketers sue Snapchat right, Hootsuite has published a guide to using Snapchat for marketing.
Christina Newberry says, “In late 2017, Snapchat broke from the standard social media model of intermingling posts from your friends with posts from brands and publications you follow.
Whether you already have a Snapchat strategy in place, or you’re just starting to think about how to use Snapchat, it’s important to consider the app’s unusual new model when planning ways to connect with Snapchat’s 178 million daily active users, who open the app an average of more than 25 times per day.
Think Snapchat’s just for teenagers and millennials? According to eMarketer, there are “more adults on Snapchat than some might think.” In fact, eMarketer estimates that U.S. adult Snapchat users will spend slightly more time on the app in 2017 than they do on Instagram”.
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