Content marketing in the forms of text, audio, infographics and video has been a big hit and is able to help marketers generate significant ROI.

Based on a research held in UK, Content Marketing Institute columnist Lisa Murton Beets has shared five things that content marketers should do to sharpen their marketing skills.

On becoming more strategic, Lisa says, “The U.K. marketers who are the most committed are far more likely to have a documented content marketing strategy than those who are somewhat committed (58% vs. 19% – a 39-percentage-point difference).

CMI research consistently shows that marketers who document their strategy achieve more overall content marketing success than those who do not.

While there is no universal template for a content marketing strategy, this content marketing strategy primer can get you headed in the right direction. Short on time? This how-to-create-a-one-page strategy could be helpful.

If you have a documented strategy, revisit it often. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018“.

5 Things Highly Committed Content Marketers Do Better [New UK Research]

Content Marketing Institute

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