Email marketing as we know it is one of the most successful and most used forms of marketing. Depending upon the content of your email including the subject, body and the offers they have, you might have experienced ups and downs in your email marketing results.

Martech columnist Brent Sleeper has shared five ways to make your emails irresistible and achieve your marketing goals.

Sleeper says, “As marketers, we need to remember that word, gestalt, whenever we’re tempted to lean on a checklist of features or specs to market a product. The reason is quite simple: user and customer experience (CX) is far more than the sum of its features. That’s critical in today’s cloud economy, where CX has become an essential quality of successful apps and services.

But let’s not go overboard thinking CX is an ineffable thing that can’t be parsed into practical steps. Consider the first experience a user has with your app or service. It’s nearly impossible to overstate how critical user onboarding is to engagement, conversion and growth for SaaS products. Effective (or ineffective) onboarding literally can make or break a product’s prospects.

Fortunately, with the right series of emails, landing pages and other prompts, product teams can have a meaningful impact on this flow. And guess what? All of those tools involve words — but it’s important to choose the right ones to prompt the user actions we seek”.

5 rules for writing effective onboarding emails

Martech

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