Five tips to promote your webinars on LinkedIn
With more than 500 million users having diverse interests and expertise, LinkedIn is a great platform to help you get more following. Also the network is the right place to promote your webinars and other events.
LinkedIn columnist Alex Rynne has shared five tips to help marketers use LinkedIn for promoting their webinars.
Rynne says, “The rationale is clear. But a webinar is useless if no one attends, or if it doesn’t provide legitimate value to both presenter and viewer.
With this in mind, we’ll lay out some pointers for putting together an effective B2B webinar, and then promoting it on LinkedIn for maximum impact.
Choosing a Webinar Format
Before you set up your webinar, the first step is deciding what you want it to be. The term “webinar” is quite broad, and can encompass anything from filmed conversations to narrated slideshows to product demos and beyond. Hands-on instructional sessions are often very popular when they address a persistent challenge for your audience.
Any of these formats can be suitable for the right purpose. Sync the webinar closely with your overall content strategy and editorial calendar, ensuring that it fits contextually and aligns with coinciding activities”.
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