Content Marketing is at the heart of today’s most marketing channels. The challenge that content marketers face today is to create content that fits dynamically to varied devices.

You need to put in more efforts to score high in your content marketing revenues.

Entrepreneur contributor Shaun Buck has shared some useful strategies to help marketers create content that helps them to convert more.

Buck says, “It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t hurt ourselves by looking worse.

When you create content, your goals should be:

  • Entertainment: People want to be entertained, and injecting your personality into any content you create can be one way to entertain people as well as to make your content unique to you.
  • Information: I’m constantly asking content creators to make sure when they write they have strong points and don’t waste my time. I don’t want to read fluff. I want answers to my questions in a definitive way.
  • Consistency: So many people start creating content and can’t keep up with a regular schedule. No one wants to read the same information over and over again. Everyone wants something new, so give it to them”.

The Winning Formula For Content Creation

Entrepreneur

Sharing is caring