Five tips to create great content for your webinars
Hosting webinars is one of the most useful ways to generate subscribers and improve our customer graph. But you can achieve success in doing this only by offering quality content to your attendees.
Content Marketing Institute columnist Shane Barker has shared five tips to help marketers create great content for their webinars.
Barker says, “I compiled this list of the tips and tools that will help even novice marketers create highly effective webinar content.
1. Pick a narrow topic
One major mistake made by organizers is picking a generic topic because they are so eager to share their knowledge. They end up trying to fit everything they know in a short time.
Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. Progress in a singular direction with that topic.
For example, instead of creating a webinar about social media marketing, Search Engine Landcreated a webinar on providing customer service through social media. This angle is relevant to its audience given that it educates on the broader topics of SEO, search engine marketing, and social media”.
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