A Campaign Monitor study states that in email marketing – ROI per every dollar spent is $44 (in 2016) which was $38 in 2015. This strongly signifies and defends the inevitability of email as one of the most successful tools for marketing. 

MOZ columnist David Mihm has published an article titled “Why Search Agencies Should Embrace the Adjacency of Email Marketing” citing the ways to enhance email marketing campaigns and optimizing other forms of email marketing.

On ‘why agencies should offer email’, Mihm says, “Local businesses might be more aware of email’s potency than some of the agencies that are serving them. Email consistently rates among the top three marketing channels in industry surveys by the Local Search Association, StreetFight, Clutch, and more.

At the very least, email requires barely any client education. Unlike the black box of SEO or the complexity of PPC, by and large, small businesses inherently understand email marketing. They know they should be sending emails to their customers, but many of them just aren’t yet doing it, or are doing it poorly.

It’s a concrete deliverable.

Unlike so much of the behind-the-scenes work that leads to success in SEO, clients can actually see an email campaign delivered to their inbox, as well as the results of that campaign: every major Email Service Provider tracks opens and clicks by default”.

Why Search Agencies Should Embrace the Adjacency of Email Marketing

MOZ

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