Your number of sales depends upon the way you are able to establish your authority and convince the visitors to make a purchase.

AWeber columnist Michael Smith has offered three tricks to motivate subscribers to buy your products.

On ‘establishing trust’, Smith says, “Nowadays, marketing messages flood people’s inboxes daily. In order to stand out, you might think the flashier and shinier the template design, the better.

You’d be dead wrong.

If you constantly change the format and template of your emails, readers will be left scratching their heads as to who the email is from. You’ll only increase confusion and decrease reliability.

Instead, stick with a consistent look — even if it’s super simple. By doing so, you’re establishing a brand aesthetic. Over time, your customers will come to understand your core identity and they’ll feel as if they can rely on you. When you reach that level of influence, your subscribers will trust you”.

3 Ridiculously Clever Ways to Get Subscribers to Buy Your Stuff

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