Mobile devices are at the leading position when it comes to web access around the world. Today mobile accounts for more than 50% of the web traffic.

This brings you an opportunity to win more clients by serving right content on their devices. Entrepreneur contributor Susan Gunelius has shared seven strategies to create mobile-friendly content.

Gunelius says, “Here are seven steps you can take to write content for mobile audiences who skim, scan, and move quickly.

1. Write relevant, attention-grabbing headlines.

Your headlines should tap into emotions and promise something useful, meaningful or entertaining to the target audience. Try to intrigue mobile audiences, so people are motivated to click through to read or view your content if they see the headline on social media, in an email marketing message, or elsewhere online.

However, don’t let creativity get in the way of relevance. Your content must deliver on the promise of the headline or people will lose trust in your brand. That means fewer people will visit your site and consume your content in the future.

2. Communicate the most important information first.

Always begin with the most important messages so there is no chance that mobile audiences miss them. Scrolling on mobile devices can be frustrating, so there is no time for verbose introductions. Instead, write like a journalist and get to the point”.

Mobile Audiences Are Your Future

Entrepreneur

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