Three ways influencer marketing can boost your branding
Influencer marketing focuses on using key leaders to drive a brand’s message to the larger market. Influencers replace the direct marketing form and promote your brand to the end users. Marketers are continuously increasing their budgets for tapping more and more influencers.
Hughes says, “Influencer marketing can be applied to a slew of different startup ideas, but in some areas, it’s integral to driving large sales. Let’s focus on an apparel item, jerseys, for example — the kind worn by millennials, which play off music and sports personalities. In the jersey industry, where business owners search for ways to represent culturally relevant ideas, the music industry plays a major role because of its influence on shaping culture in the status quo.
Jersey Champs is one company I looked at because of its success setting up royalty deals with some of the most prominent music artists and professional athletes in the business”.
How Influencer Marketing Can Become a Powerful Weapon for Brands
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